— §00 · about
Your links are infrastructure. Treat them that way.
You ship campaigns, mobile deep links, QR codes. When one breaks, customers bounce and revenue follows. Routo keeps every link working — so you stop firefighting and start shipping.
Why your links keep failing you
A campaign launches. The redirect 404s. Marketing pings engineering. Engineering pings the on-call. Attribution data is already gone. By the time the link is fixed, the spend window is closed.
You're tired of explaining why links broke at launch. Tired of dashboards that don't match reality. Tired of bolt-on tools that treat redirects as marketing fluff instead of plumbing.
Critical infrastructure shouldn't be a side feature. Your links route revenue. They deserve a platform built like one.
We've been on your side of this
We've shipped products where one bad redirect cost a launch weekend. We've stared at attribution dashboards that quietly dropped events under load. We built Routo because we needed the tool we kept asking for.
Edge-resolved redirects. Queue-backed analytics that don't drop events when traffic spikes. APIs designed by people who actually use APIs. A platform that treats your links like the revenue path they are.
You don't need another marketing tool. You need infrastructure that does its job quietly while you do yours.
Our promise to you
"Route your users to the right place, every time."
That's the deal. Every decision, every line of code, every feature ships against that promise. If a change risks a redirect, it doesn't ship.
What that means for you:
Your links work — always, not most of the time
Your analytics match reality, not a sampled approximation
Your infrastructure stays invisible until you need it
Your pricing is on the page, not behind a sales call
Your data belongs to you — never sold, never rented
What you get with Routo
Infrastructure decisions made so you don't have to make them.
Your links resolve, every time
Runs on Cloudflare's global edge. Your visitors hit a node close to them — no cold starts, no origin round-trips.
- • Multi-region with no single points of failure
- • Edge-cached for instant resolution
- • Queue-backed analytics never block redirects
- • Continuous monitoring with automated recovery
Your launch day doesn't break us
Capacity scales automatically with traffic. Spike from a campaign send, a press hit, or a viral moment — same redirect speed.
- • Horizontal scaling for instant capacity
- • Intelligent caching protects the database under load
- • Batch processing for high-volume links
- • Rate limiting protects against abuse
Your engineers can integrate it
API designed by people who use APIs. Predictable shapes, typed clients, real webhooks. No "talk to sales for the docs".
- • Comprehensive REST API, OpenAPI-compliant
- • Real-time webhooks for link events
- • Official SDKs coming for multiple languages
- • End-to-end TypeScript with generated types
Your data stays yours
Encrypted at rest, encrypted in transit. We never sell it, never rent it, never ship it to a "partner network".
- • SOC 2 Type II certified (in progress)
- • ISO 27001 certified (in progress)
- • GDPR & CCPA compliant (in progress)
- • TLS 1.3 in transit, AES-256 at rest
Switching takes three steps
No migration weekend. No frozen campaigns. You're routing traffic the same day you sign up.
Connect your domain
Add a CNAME, verify, done. Bring your existing domain or use ours while you transition.
Import your links
CSV import, REST API, or start fresh. Your existing slugs come with you, redirects map cleanly.
Route traffic
We resolve at the edge. You watch real analytics — every click, every device, no sampling.
How we work with you
Principles you can hold us to.
Reliability is the baseline
When you create a link with Routo, it works. Not most of the time — every time. Reliability isn't the headline feature, it's the floor.
Pricing on the page
No hidden fees. No surprise charges. No "contact sales for pricing." You see what you're paying and what you're getting before you sign up.
Privacy by design
Privacy isn't bolted on. Your data is encrypted by default, scoped to your workspace, and only collected when needed for the feature you're using.
Built for the people who integrate it
Good APIs aren't documented after they're built — they're designed to be documented. Every endpoint has examples your engineers can paste and run.
Real support, real engineers
When you open a ticket, you reach an engineer who knows the platform — not a script reader paging someone else. Your problem is their problem.
Built to last, paid like it
We charge money because we're building something built to last. You'd rather pay for infrastructure that's still running in five years than rent a freebie that vanishes next quarter.
Our Commitment
We commit to:
- Enterprise-grade uptime SLA (Pro plan)
- Edge-fast redirect latency globally
- Zero data loss for analytics
- Same-day response for critical issues
- Monthly transparency reports
We won't:
- Sell your data, ever
- Deprecate APIs without ample notice
- Hide pricing behind sales calls
- Compromise security for features
- Lock you in with proprietary formats
"Critical infrastructure needs to be properly funded, continuously improved, and built to last decades—not quarters. We're building Routo to be the link management platform you can depend on for the long term."
Get in Touch
We're here to help. Reach out anytime.
What another quarter of broken links costs you
Lost attribution
Paid spend goes out, conversions come back, and you can't tell which campaign earned them.
Mobile users dropped
Deep links time out, fall back to the App Store, and the user never reaches the screen they wanted.
Engineering burned
Your team debugs redirect chains and broken slugs instead of shipping the features that move the roadmap.
Imagine a Monday where no one Slacks you about a broken link.
Stop firefighting your links. Start trusting them.
Spin up a trial workspace in minutes. Route real traffic the same day.